I thought we were a color blind society?
I think Bowden's analysis is flawed. The fact that so much money is involved in NCAA and NFL, is the exact reason that a head coach needs to selected simply because he is the best candidate available. If the best NFL candidate happens to be Hispanic, like Tom Flores, then pick him and hope he wins two Super Bowls.
I don't like the Rooney Rule. I remember when Matt Millen hired Steve Mariucci as the head coach of the Lions. Millen was fined by the league, because he didn't interview a black candidate. Millen was completely honest when he said that Mariucci was his first choice, and he wanted to get him under contract. It would have been a scam for him to interview others, knowing he wanted one certain guy.
If Bowden takes his argument far enough, half of the NCAA football coaches should be women, to reflect the composition of the students and faculty.