[Sam the Sham]

He always WAS a loonie. His PR was adept at concealing it.

The problem is that he fired them and replaced them with his Scientologist sister.

[FeliciaCat]

Yep. I believe Pat Kingsley (probably the most powerful PR Rep in the business) was fired by Mr. Cruise and his sister (a fellow Cult member) was hired. What a loon.

[toddlintown]

"He always WAS a loonie. His PR was adept at concealing it.

The problem is that he fired them and replaced them with his Scientologist sister."

Bingo!