It's the quality of movie theaters that's keeping people away. DVD sales are through the roof.
The good side is Home Theaters are better than the little things they call movie theaters now. I have an 8 x 4.5 foot screen and 3,200 watts of home theater. It is much more enjoyable and comfortable than the little box movie theaters and the picture quality is almost as good. (Better in some cases). The sound quality is hands down better than all but the absolute best theaters.
Screw hollywood.
I like seeing a movie at the theater, but $7.50 for a bargain price when you can buy most movies for$15 or less if you wait a little while and the dvd quality is a lot better than the theater.