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It's as big around as the inside of a car tire and should be approached with relish.

The Beer Barrel Belly Buster, the newest superburger on the market, weighs in at a whopping 15 pounds. It's a great publicity stunt for Denny's Beer Barrel Pub, a small restaurant in a tiny town in mid-Pennsylvania, but not so great for anyone who dares to consume it.

The restaurant's owners thought the 15-pounder would attract more customers and be a good option for families, parties and anyone who is up for a challenge of consuming the $30 burger.

The burger starts out as a large slab of raw ground meat enough to make about 60 McDonald's quarter pounders.

Kitchen manager Matthew Williams mixes in eggs, bread crumbs and other ingredients to hold the beef together and then broils it for 2 1/2 hours. Once it's good and cooked, the Jabba the Hut-like lump of meat is lifted by Williams with a pizza shovel to the grill. There, it is charbroiled. From there, the burger is lifted again to the condiments counter, where it is slathered with five pounds of dressings. Oh, and add to that a head of lettuce, two onions, three tomatoes and 25 slices of cheese. And a big bun.

The caloric value of a burger that size means that it should be consumed by about 30 or 40 people. Several professional eaters have tried to team up to eat the mega-burger, but were stymied by its sheer size.

The popularity of the 15-pounder, featured on national television morning shows, in newspapers and on the Internet, just goes to prove: healthy or not, if you grill it, they will come.