Ashton Kutchner, Justin Timberlake, and Guy Ritchie. Granted, they don't sell their sexuality in the same way as the women do (personally, I don't think male and female sex sell in the same way; hence, the double standard), but they are definitely for sale. Also of note (but w/o the age difference) is Ben Affleck, who tried to increase his value by latching on to Jennifer Lopez.
I agree. It is easy to look at a Guy Ritchie type and exclude him from that list by saying his niche is more for exploiting action and violence but I think there is enough there in his repertoire to indict. : ) One instance that comes to mind where male and female sex sell in the same way is the Abercrombie and Fitch models. I do not understand how a guy would be enticed to buy clothing from a store that uses a bare chested male to hock its product. If they were marketing to women, then okay, it makes sense... show the guy half naked and bring in the ladies. Well, then again, Victoria's Secret displays scantly clad beauties to draw in women, presumably so they will look good for their mate (or to attract a mate), so I could be missing something. It's lost on me. All I know is, I get the giggles when I walk past an A&F storefront with those large scale photos of some guy laying on a beach, staring off into the distance... What in the wide wide world of sports does that have to do with clothes?