Why would you need another appliance for an item you can cook in a saucepan? I'm not being a smart-aleck, but you can make a pot of rice in 20 minutes on the stove-top.
The reason I have had a lifelong hatred of rice is because I have never once tasted it prepared properly--not even by my Korean-born and raised friends. My husband wanted that particular rice cooker for Christmas and when I ordered it for him, I thought it was kind of a waste of money...NOT AT ALL!!! We almost never used to have rice--not just because of my strong aversion to the taste but clean-up is a pain in the butt. This rice cooker is completely idiot proof (IOW, Grellis-proof)--perfect rice, every time, and cleans up in under a minute. It wasn't really expensive, around $65, considering how often we have rice now. I love the thing. I would have paid twice as much for it and I am cheap!