I guess the article is being interpreted in a couple of ways. In some ways, I agree with him...but he puts it rather harshly.
Bottom line is that a guy that is trying wayyyyy hard seems desperate or clingy or both, and that ain't attractive. Same goes for us wimmin, I guess.
I thought the article was fairly accurate. I have a feeling that, like most of the time in life, just being oneself is the best bet. If you are a jerk, you can't hide it too long anyway. 'Less you are a sociopath like Clinton.
It's a little harsh, analysis of human behavior is a really dirty science prone to offending many...
I like that he gets that its not that we want him to stop being nice, only that some of the things guys think are nice might be wasting energy in the wrong direction.
I think men and women have different definitions of nice, and that is getting in the way.