I don't know if I agree with all this advice. If a guy came off like an jerk to me, I'd be really offended.
"If a guy came off like an jerk to me, I'd be really offended".
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Then, like most chicks, you'd go home and wait by the phone, fantasizing about the jerk calling you....all in vain of course.....so you call him instead.
Just the way it usually worked back in my yoot.
He doesn't say 'act like a jerk. He pinpointed what 'nice guys' often do (such as buying gifts or giving unreturned affection) that they think is nice, but does not work.
I don't get that this is what he's advocating. What I get from the article is he's saying that the needy "I worship the ground you walk on -- I can't live without you -- please let me be your doormat and walk all over me" type of "nice guy" is not going to get any respect
What he's actually saying in the article is "Women are NEVER attracted to men that they can walk all over... Women aren't attracted to Wussies!". He's not saying don't be polite -- he's saying have some respect and don't beg
What I've noticed is that women like self-confidence (not to be confused with arrogance), ability (not to be confused with mere wealth), and respect (not to be confused with propitiation)
The attitude he seems to be advocating for guys toward women is "I like you, I think you're great, and I will treat you well. But don't think I won't drop you and find somebody else if you disrespect me. I'm not your puppy"