I think being on a growing tech like XM or Sirus would be a good thing. My gut tells me this is about money - Savage overvalues himself.
Yeah, right now I don't think there is a lot of $ in the industry (unless your name is Howard Stern). The benefit is probably a token amount of money, and some prestige.
For a guy like Rush it probably wouldn't be worth it. Hannity is arguably #2 and he is on both XM and Sirius, I think. Others, like Mike Medved, probably increase their stature by being on SM. Actually, as I have said before, if Sirius had both Medved and Savage, I'd be pleased as punch!
Sirius has a great lineup tho - Liddy, Ingrham, Tammy Bruce, my new up & coming fave Jerry Doyle, and Rusty Humprhies, among others. Good conservative talkers on a good system - I love Sirus's music lineup, too!
The satellites probably wouldnt throw in ads for Savage's new book.
I used to turn him on my XM once in a while during the afternoon at work.....he is delayed in Los Angeles, so I seldom remember to listen to him.