An article that touts simplicity shouldn't be so complex and hard to understand.
Duude...too much caffeine...
I don't like to talk politics, but occasionally I'll correct a factual mistake, just to be helpful. The speaker will never alter their opinion, never say "Oh, let me rethink that." They just keep the same opinion and shift the factual medium on which it's expressed.
There's a similar effect in health in fitness. If people are not meeting their goals, it's probably because their goals aren't what they are claimed to be.