Let me repeat. These days there are just four premier bowls. They pay about $15 million per team. Then you have a couple of others, Capitol One and Cotton that pay out $3-$5 million per team. Outside of the four BCS bowls, they are the cream of the crop. Then there are five other bowls, in the second tier, that guarantee $2 million per team. Every other bowl game is basically a "niche bowl."
Sometimes a first-rate team gets stuck in a second-rate bowl game. I've seen it before. They expect better and let down with what they got. Then you get teams that are just thankful to be anywhere in late December or early January - and they sometimes play over their heads.
I'd say Cal was unhappy about a Holiday Bowl selection. They certainly earned a Rose Bowl invitation. But the cartel did not agree.
Big-12 "major" bowl (Capitol One, Cotton, Fiesta, Orange, Rose, Sugar) winning percentage = .333
Big-12 "minor" bowl winning percentage = .750 (which includes wins over a WAC team and a Mid-American team)
Big-12 overall bowl winning percentage = .571
PAC-10 "major" bowl winning percentage = 1.000
PAC-10 "minor" bowl winning percentage = .500
PAC-10 overall bowl winning percentage = .600