My youngest grandson Joey has to have EVERYTHING Sponge Bob!!
The Sponge Bob thing completely escapes me. I suffered through 2 straight hours of Sponge Bob and all I got out of it was annoyed. I put it on about the same intellectual level as Smurfs. Not sure what it says when Dawn and Tyler both were completely absorbed in the Sponge Bob game for the Game Boy. Fortunately, Tyler DOES have other interests.