At least it is more of a representational art form, is not trying to be pop or "clever", and woodcuts have a long tradition.
"Alternative" artists as pimped by Juxtapoz magazine are largely cartoonists, tattoo inkers, grafitti taggers, and graphic design artists (who make shirts, toys, and concert flyers). There is a place for cartooning the art world and museums but much of what Juxtapoz hypes is more geared for someone looking for a cool piece of tattoo flash art (I want THIS!).
I really hate to be as judgemental about art as I am(see #16) I realize it's all just representational. And I do love cartooning as well as tattoo art(not for me to GET one tho) Part of my problem with pure representationalism is since I was pigeonholed into one style as an aspiring artist I spent a lot of time lashing out at other styles out of spite. It actually turned me off to my own major back in college. I only draw as a hobby now, I still don't have the love for it that I used to.