It wasn't "Win or Die" but you bring up an interestng point. Maybe the young man who killed himself at Ground Zero didn't vote and he figured Puff Diddy would be angry with him.
Now there's an idea for the democrats next election: celebrities manning the polls! Guaranteed to increase turnout from the couch potato crowd! Don't worry, it will never happen. (1) The celebrities would actually have to do some work. (2) They'd have to come into contact with icky middle America.