[birbear]

I've always wondered something about campaign ads... (and I know that TV and Radio is different than outside signs) but, is more really better?

I mean, I'm a student of advertising, and I know frequency is a key requirement in getting your message out, but isn't there a point of "diminishing marginal utility?"

Frankly, at this point in the campaign does having your poorly produced commercial air 10 times in a half hour show really turn people on? Or does it begin to turn people off?

And can somebody please tell me how having 15 signs all grouped together on the side of the road is a beneficial thing? I'll drive down the street -- seeing nothing for a few blocks -- then in an abandoned field there will be all types of campaign signs... usually as many as a dozen Kerry signs all grouped together. What's that about? Does somebody actually think to themselves, "You know... I was going to vote Bush, but that 12th Kerry sign just changed my mind completely."

Can somebody, more educated than me, please explain the purpose of that?

[Ceebass]

And can somebody please tell me how having 15 signs all grouped together on the side of the road is a beneficial thing?

It's not. But you can only place the signs in certain areas and places. Here in VA utility poles are forbidden. This means you have to stick them in the ground and that's tough to do when there's nothing but concrete and asphalt.

Also, you can't place the signs on private property without permission. In the end, a campaign worker with so many signs just sticks them wherever they can.