Did you see the photos of the candidate they used? Bush has a big ol' red shiner on his cheeck, he's sticking out his tongue, and Kerry is shown smiling and glowing in all his botoxed brown (previously orange) glory. LoL!
In reading the details, the site has two photos for each candidate. If Bush were winning (in their electoral estimation), then the site would have a smiling (hopefully unbruised) Bush and a frowning Kerry.