It's mainly a spoof... some details include:
1. Regular guys do not spend $400.00 or more on haircuts.
2. Regular guys brag about their SUV's, or any other car. They would never say "my family owns an SUV, but I don't".
3. Regular guys know the difference between medals and ribbons, if they earn them. Regular guys do not throw away hard earned rewards or honors bestowed on them.
4. If a regular guy bought a $750,000 yacht, he would not name it "Scaramouche".
5. Regular guys never ask Do you know who I am?.
6. "...the nonpartisan Center for Responsive Politics found that Kerry accepted more money from lobbyists than any other Senator over the past 15 years..." - a regular guy barely knows what that means, but it doesn't sound good.