I'd be willing to bet that he alienated a good bit more than half of his market. His market has to be very close to that of the firearms's market. I'm sure he has some burly teamster type pro-union thugs that buy his product, but I guarantee a huge portion of his market is the hunting and fishing crowd that will be voting for Bush in droves. What an idiotic business decision on his part.
Yep. That would be my husband and our neighbors. None are Democrats, but I'm sure they've never had any concern over Leatherman before since I've never heard them mention the name. I'll admit, I never listened for it, either. Guess they will now. I'll make sure of it.
You're right. My very right-wing husband has several Leatherman products and we've bought them for family members throughout the years. That stops today.