you'd really have to try to come up with a lineup that's more unlikely and incompatible with FOOTBALL FANS!!! even boy george, village people and milli vanilli couldn't be that much worse
That's kind of the point. ABC and the NFL are targetting non-fans by trying to tie these entertainment figures into the NFL's image -- and hoping that they'll leave the TV on the game after the show.
Football fans are already going to be watching the game.