Last night, I was watching my local newscast and the sports reporter came on and said that if we didn't want to know the results of the Olympics that day, we should put our TV on mute. I put my TV on mute, thinking I had a great night of gymnastics and swimming ahead of me. The sportscaster then put up graphics of who had one that day and who had lost. So much for the mute button! Really annoying...
I wonder if they are getting 'feedback' beyond their 'Neilsens' that is.