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As some have mentioned here, feedback is important, but it's the % more than either the number or whether it's buyer or seller feedbacks.

I use Paypal for both buying and selling. The benefits definitely outweigh the costs because most buyers want the ease of use and immediate payment, rather than having to either write a check out or go to the bank and get a MO. It does cost, but you can look at the fees and determine if you want to use it. I recommend it so as not to run off potential customers.

Don't use shipping for additional profit. Buyers are pretty knowledgeable, and will resent a $8 to $10 shipping charge for a $2 shipping expense.

Stand behind what you sell.

List it properly (in the right category and item specific area), and always post a good photo, either with a scan or digital camera.

Always answer emails promptly and notify buyers immediately of their win and shipping.

Pricing can be tricky, but personally I hate reserves. Look for similar items in sold category and price accordingly. Start reasonable, but at a point where people see it as a nice deal. Auctions should always start low or they are not really auctions. Sometimes you lose a little, but if you are a good seller with a good listing, you will win a lot more.

Good luck.

" Don't use shipping for additional profit. Buyers are pretty knowledgeable, and will resent a $8 to $10 shipping charge for a $2 shipping expense."

No kidding! That is my one major pet peeve on eBay! Once I got burned because I didn't read the small pring--in fact, it never occurred to me that someone would ask for $10 to ship a book via media mail. Ever since, I check the "shipping" rates for sure.

I know I'm not the only one who checks it--often, I'll see one of those kinds of sellers offering something at a pretty good price otherwise, and no bids. Serves them right.