Excellent point!
Are these the same folks that tell us violence in movies will not affect children? After all it's just a movie.
However, they believe TV/Movies can be used as a tool to influence human behavior. They say with just one viewing of "The Passion of The Christ" that the film will turn all of us into Antisemitic maniacs ready to punch the first Jew we can find right after we come out of the theater.
WOW! what a movie. That would make the "The Passion of The Christ" the most mind controlling movie of all times.
In closing, I think all of the rhetoric is just a publicity stunt.