Yes, and people persuaded by emotion rather than reason are often led astray. Making decisions based upon emotion is the problem. It was to cut through such - "the counterfeit of argument" that was the purpose of Aristotle's work.
Knowing an argument is fallacious is grounds for rejection.
One of the most difficult situations to deal with is when a person is on the right side, but for the wrong reasons. We've all seen people on this website who seem to be absolutely crazy, can't construct or even understand a logical argument, can't deal with abstract ideas at all, but who are patriotic Americans for what seem like nothing but totally emotional reasons.
I'm happy that they vote for the right people, but when they get into arguments with liberals, they really make an angry mess of it. Often they end up doing damage to our cause by giving the impression that all conservatives are nuts. We'd be better off if they understood things a lot better.