The Daily News reports, however:
Rosie O'Donnell Don't mess with Rosie - if you know what's good for you. That was the clear impression the first editor of Rosie O'Donnell's self-titled magazine had of the former talk show host. "I did feel that if I disagreed with Rosie too much, that would jeopardize my job," said former Rosie editor-in-chief Cathy Cavender. "She was my boss."
.... But by June 2002, Cavender said, O'Donnell had sent her an E-mail saying she was unhappy with the magazine and wanted it to be "edgier." .... That E-mail concerned Cavender because it suggested an article by convicted killer Lyle Menendez, a cover photo of Mike Tyson and his baby, an interview with accused killer Robert Blake and a cover story on Boy George.
At the same time, she said, Gruner + Jahr was complaining that the magazine was already too edgy, and its chief executive officer suggested making it more like People magazine. link to story
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The problem is that Rosie didn't know squat about what sells, but you can guess that her all-female readership wouldn't have gone wild over murderers and wife beaters.