My, that sounds elitist...
If you don't like the program, there are other channels to watch.
Weren't you the guy who just posted that thread on slander? So slander's okay when a network does it? We should just change the channel?
I worked for ABC for 10 years, and have been involved in high profile and celebrity brand efforts for a number of years. Here's something I wrote to a similar 'know it all' regarding the "Dixie Chicks'" debacle...
Why FReeping Lipton and Unilever about the Dixie Chicks Is a Good Idea, and Why It's Effective
Boycotts are negative publicity, and when properly executed to demean a brand, are extremely effective.