Turnout says it all. TV ads have little impact on turnout. Knocking on doors. Talking to neighbors. Talking to friends at work, at church, at whereever is the way to get turnout.
'94 ? We really changed no more minds in '94 than any other year. But the Moral Majority peaked in its effort to register and GOTV (Get Out The Vote). That was true in Michigan. It was certainly true in Chicagoland and downstate Illinois when we took every statewide office. It was true nationwide.