Posted on 11/20/2024 2:13:58 PM PST by lonewacko_dot_com
Midas is running a racist ad called "No More BS". See the image here. If you've seen enough recent TV ads, you should know which group is which.
If you want to *do* something about this, take out a few minutes and call or email your local Midas shop. Let them know that you saw their ad and you won't be doing business with them anymore.
Obviously, local outlets don't have any control over the ads Midas HQ runs, but enough of them will communicate back to Midas HQ that they might get the message.
Typical of most ads today.
That certainly is.
I guess I’m dense, don’t get it. Splain it to me
Because only native-born Anglo-white guys work in service stations! (In case you live in an almost-completely white area, Middle Easterners, South Asians and to a lesser extent Hispanics dominate auto repair in much of the country.)
Nothing wrong with that ad. Old-school shop with bad service is talking down to the young people like they don’t know anything. Midas promises to not do that and treat everybody as a valued customer.
What is wrong with the ad?
The victimized customers were all minority or women. The bad guys in the ad were all white dudes... but the good guys were all minorities.
As a singular example, it could be chalked up to chance or a reasonable level of inclusion, but it’s almost universal in advertising lately.
Watch the races of the GUYS in the ads. ALL the bad guys are white; ALL the good guys are minorities.
All the bad guys are white men. None of the good guys are.
Oh. I didn’t think about that.
Thanks for pointing out those differences! I just rewatched it and you’re absolutely right.
Not only are all the BAD car guys at the beginning white snuggle-toothed, knuckle-dragging Neanderthals, but all the GOOD Midas employees are spiffy minorities.
I stand corrected. It’s bad.
It’s football season so I’ve been forced to watch network TV. I am stunned. There are no white men in America anymore. None! They’re gone. All of them.
Watch and make a mental tally and try to prove me wrong. If there is - somewhere - a white male in a TV commercial he is either the doofus or the deliberately weak idiot NPC.
Watch and prove me wrong.
I see that once every other TV break, and I really despise when they show a sassy, smirky child being “smarter” than the “dumb” out of touch parent.
One of the Midas people was a white woman. Hardly racist. Clickbait nonsense
Everything is wrong with the ad.
Unfortunately.
I’m the office manager of an “old school shop” and more often than not, everyone, regardless of age, don’t know anything unless they are farmers.
I object to the portrayal of small independent shop owners as lazy, dishonest or condescending. We wouldn’t stay in business 3 months acting like that. Word of mouth butters our bread because we can’t afford corporate advertising.
All the bad guys are white men. None of the good guys are.
I've seen a few of them in ads as part of a gay couple.
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