Posted on 06/03/2023 7:50:10 PM PDT by SoConPubbie
People often ask me why I seem to highlight datapoints and background events that do not trend to the media-driven narrative priority of the moment. The answer is simple; everything is connected to the next thing that happens. If you do not outline the originating point, the accurate reference is missed when needed.
This approach is why I have focused significant research on Elon Musk’s financial situation with Twitter {GO DEEP}.
The issue of Twitter’s financial status speaks to the motives of Musk that later surface – like his relationship with Fox News billionaire Rupert Murdoch. Once you see the connections, suddenly everything makes sense. Musk and Murdoch have intersecting interests.
Elon Musk is in desperate need of revenue for his social media platform Twitter. By his own admissions, Twitter is currently in the red on an annual basis between $1.5 to $4.0 billion; that may go as high as $5 billion, depending on what happens over the next six months. Currently losing $100 million/mo, Musk is limited on how much he can pull from his other companies to support Twitter, and with $1.5 billion in debt service alone on the $12.5 billion borrowed for the Twitter purchase, Musk needs an income stream quickly.
Advertising revenue has dropped 50%. This is the motive for Musk to hire Linda Jaccarino, the former head of NBC Universal advertising, to bring urgently needed revenue to a platform currently considered too extreme for the DEI-minded corporate advertising executives. Musk is also captive to contracts with Bezos’ Amazon (AWS) and Google cloud services for platform data processing support. Those very expensive contracts – $1 billion and $2 billion respectively – do not expire until 2025.
In short, Musk needs revenue. For Twitter, this reality drives his decision-making. Enter, Rupert Murdoch.
Billionaire media mogul Rupert Murdoch owns Fox News, The Wall Street Journal, The New York Post and Harper Collins book publishing.
Murdoch wants to control the outcome of the 2024 election and strongly supports Ron DeSantis on behalf of his Wall Street allies.
Murdoch financed DeSantis through the Harper Collins book deal, and Murdoch has turned his media outlets into advanced PR for the DeSantis campaign.
The Murdoch media approach includes lengthy and friendly broadcast Fox News appearances, interviews and pundit advocacy, while the print side spins favorable stories. The Wall Street Journal and New York Post are doing the same. It is a full-court press to support DeSantis on behalf of the interests of Murdoch et al. Keep in mind, the RNC has given Fox News control over the kickoff GOP debate.
♦The Alliance of Interests – Elon Musk needs money; this is not in question. Rupert Murdoch, supporting Ron DeSantis, wants control of the 2024 election outcome; also, this is not in question. These two facets form the baseline of a common interest.
Elon Musk launches the DeSantis campaign via Twitter Spaces – not accidental. Musk then uses his platform control mechanisms to amplify DeSantis and counteract the strong and visible platform support for Donald Trump. What outlet pushes the narrative that flows from the operation? Rupert Murdoch.
NEW YORK POST – Donald Trump’s 2024 election campaign’s claims are already being hit with Twitter’s new “community notes,” which fact-check or offer context to dubious posts. In May alone, Team Trump and their surrogates were slapped with community notes on at least seven occasions — and were often cited for posting flat-out lies. (read more)
Christina Pushaw is a registered foreign agent working for the DeSantis campaign.
Ms. Pushaw went from working in Ukraine, for Volodymyr Zelenskyy, directly to working in Florida as Ron DeSantis’ press secretary.
Pushaw was the person who gathered the “influence operation” over the past two years on behalf of the DeSantis 2024 operation. That operation was visible in 2022, denied in 2022, then finally admitted two weeks ago.
Now working for the DeSantis campaign, Christina Pushaw – a fellow traveler from the George Soros network and schooling – has organized the same type of influence campaign used in Ukraine to support Zelenskyy, only this time she is exploiting social media and specifically Twitter. This is why she spent so much time recruiting ‘influencers’ in 2021 and 2022, and even tried to deny she was doing it.
Put it all together, and what you see is Rupert Murdoch as the financial lifeline (with a common interest) for Elon Musk who desperately needs money that does not and cannot come from his other businesses (Tesla, SpaceX etc.).
Murdoch, supporting DeSantis, also had a problem he was willing to remove on his Fox News network. Musk needs content providers as he needs a way to increase his viewership and money. Murdoch axes Tucker Carlson. Where does Carlson surface? Twitter! [NOTE: Except now I think Carlson has caught on to the play.]
The Twitter platform has now evolved to become the influence operation for Team DeSantis- with groundwork seeded by Pushaw. The throttling of pro-MAGA, and boosting of pro-Meatball, is now becoming increasingly obvious.
The Twitter ‘Community Notes’ issue is simply a very visible reflection of what people have been talking about for several weeks. This is why it was loaded into the media cannon on Rupert’s platform, The New York Post. Everything is connected to everything else, and once you see the strings on these marionettes you can never return to that moment in the performance when you did not see them.
Musk needs revenue; this is not in question. The question is now, how urgently?
The alliance between Rupert Murdoch and Elon Musk isn’t a conspiracy or wild imagining, it is simply the logical outcome to a common interest. Elon needs money, Rupert wants DeSantis and control of the 2024 election. Everything else is a matter of mutually aligned support.
♦Last point – My long-standing suspicion is, the people who organized Ron DeSantis appear to have convinced the governor to run in 2024 by telling him that Lawfare was going to take down Donald Trump. That’s why his handlers pushed the Florida governor into a bunker after the August 2022 FBI raid on Mar-a-Lago, and then relaunched the national campaign immediately thereafter.
Ron DeSantis appears to have enrolled in their agenda, under the assumption that he would NOT have to actually run against Donald Trump, but would instead be able to just pick up the MAGA base after Trump was removed from the 2024 campaign by Lawfare operations. Pushed to accept this prediction by a wife desperate for her own sense of power, DeSantis appears to have believed the DC connected team that made these assurances. Now both Ron, and to a lesser extent, Jill, are stuck hoping they are not wrong.
Rolling the dice on a bet against Donald Trump is never a good career strategy. Factually, that approach has been proven bad-bad, ju-ju for anyone who tried.
Keep in mind, all the never-Trumpers and gleeful influencers who saw the dollar signs and joined on to DeSantis bandwagon, are hitched to the same outcome.
They are in a mutually assured destruction (MAD) situation. If the Deep State and Lawfare doesn’t take out Donald Trump, their DeSantis operation goes over the edge into the bottomless pit of irrelevancy.
Thus, the DeSantis campaign, and everyone attached to the support thereof, will become increasingly desperate as Lawfare starts failing.
“ Thus, the DeSantis campaign, and everyone attached to the support thereof, will become increasingly desperate as Lawfare starts failing.”
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Could we PLEASE stop with the imbecility? DeSantis has absolutely NOTHING to do with the Lawfare tactics of the DemocRATS. NOTHING! And I say this as a Trump supporter. PLEASE…. let’s not look like idiots,
Thanks for posting this. It’s quite interesting.
I hope Trump ends EV subsidies the day he enters office.
ping
I don’t like DeStablishment but this is unpersuasive. Murdoch and Musk are rivals. Fox News trashed Rhonda’s Twitter Spaces launch the entire day after it was over and said how Fox wouldn’t crash like Twitter did.
They both hate Trump so they will overlap sometimes in that regard. But overall, it seems like Chicom Musk is trying to head off Trump and Rumble in going after Fox.
Nice post!
Try seeing the bigger picture and thinking a little more strategically if you can.
Related observation...
It appears that the 100K+ Truth Tellers that were suspended all at once,
pre-Elon, have still not been allowed to return for some secret reason...
At no point does he say that DeSantis is part of the Lawfare operation. He’s saying that DeSantis and his handlers are thinking they’ll be able to take advantage of the Lawfare operation with DeSantis becoming the front runner if one of these DAs or the DOJ takes Pres Trump out.
Amen……
I’ll raise you and hope he slaps a very sizable tariff on any and every vehicle made in China.
I’d love to see Musk and Mary Barra go into seizures.
This article is dumber than most.
Murdoch has turned his media outlets into advanced PR for the DeSantis campaign.
Which includes FOX hosting a town hall for Trump on Thursday? Is that because they think putting Trump on their channel will actually hurt Trump, rather than help?
Elon Musk launches the DeSantis campaign via Twitter Spaces
LOL, so this is also part of the supposed Murdock conspiracy? To let someone else handle the DeSantis announcement, rather than have DeSantis on FOX for himself? Sounds like a rather kooky theory, does it not?
The alliance between Rupert Murdoch and Elon Musk isn’t a conspiracy or wild imagining
It's not? Then why did Murdoch host Trump for a town hall on Thursday, and not DeSantis? None of this adds up, at all.
Rolling the dice on a bet against Donald Trump is never a good career strategy.
Again, how is Murdoch undermining Trump by hosting a town hall for him on Thursday?
This article appears to be complete bunk (like most by Sundance/Last Refuge).
“ Again, how is Murdoch undermining Trump by hosting a town hall for him on Thursday?”
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I cut my last viewing-strings with Fox when they SILENCED Tucker so I wasn’t aware of this planned town hall. So I won’t give a penny to Fox by watching this town hall even though it is for Trump. I’ll just read the reports/reviews to see how it was conducted. A forum can ATTEMPT to undermine a candidate in a forum by how it is moderated. Fox may attempt to undermine Trump or they may not… we’ll see. But based upon Trump’s recent performance at CNN he’s more than capable of successfully handling attempts at sabotage,
“… He’s saying that DeSantis and his handlers are thinking they’ll be able to take advantage of the Lawfare operation with DeSantis becoming the front runner if one of these DAs or the DOJ takes Pres Trump out.”
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I don’t believe that for one second and THAT is why I think this article is an exercise in idiocy,
I’m not on twitter anymore but isn’t Community Notes something the users of twitter can apply to any other user’s posts?
How is Elon Musk responsible for who applies it or to what?
American politics is almost totally in the hands of wealthy, unscrupulous and anti-American individuals and groups.
Very sad
Elections no longer reflect the will of the people
You ain’t smart.
There are reasons that all these other people are entering the race.
Try to stay relevant and not be relegated to CNN and MSNBC.
Money laundering as they’ll be able to get campaign contributions and pay exhorbinant amounts for various services and wash that money right back into their accounts.
Most importantly....They’re all lurking around the perimeter, waiting to see what happens in NYC, Atlanta and with the Special Counsel - the same special counsel and FBI that won’t let the President’s lawyers know what documents are classified, they just have to trust them on this one and in complete disregard of the fact that the Presidential Records Act has ZERO criminal element to it, ZERO penalties, the fact that this isn’t new, and the fact that there is case law supporting President Trumps defense.
And now throw Christie into the mess. Only reason he is being propped up is to fight with Pres Trump. Nothing more. Get the President into a pissing contest while the rest travel the country, hoping to break 10%.
They’re all hoping that the lawfare will take him out and one of them will slide in. And that is the gist of the article.
DeSantis and the rest are hoping to take advantage of the lawfare operation.
If you can’t see that, as I stated, you ain’t smart.
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