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The Rebranded Reopening Of McDonald’s In Moscow On Russia Day Is Symbolic
Zubu Brothers ^ | 6-12-2022

Posted on 06/12/2022 6:32:06 AM PDT by blam

The Russian people remain open-minded and non-biased towards their geopolitical opponents’ people and companies despite those two’s governments attempting to punish them for purely political reasons. The takeaway is that it’s the West, not Russia, that’s immorally playing politics by trying to “cancel” people, companies, and even entire cultures.

McDonald’s sold its Russian businesses to a local entrepreneur late last month who symbolically reopened a rebranded version in Moscow on Russia Day, which is a national holiday that falls on 12 June. The logo has changed and the new name will be “Vkusno i Tochka”, which RT reports as roughly translating to “Just Tasty”. Nevertheless, considering the fact that it’s literally the exact same with respect to excellent service, locally sourced ingredients, and even price, most Russians will probably still refer to it as McDonald’s.

Its rebranded reopening on Russia Day is symbolic because it signifies that not much has really changed in the country since the start of its ongoing special military operation in Ukraine apart from the departure of most Western brands. Inflation is an issue there like everywhere else nowadays, but if one wasn’t paying attention to the news, then they’d have no idea that the most intense conflict since World War II is presently playing out in the region. That just goes to show what an excellent job the authorities have done in retaining a sense of normality despite the chaos of the global systemic transition.

The same can’t be said for many Western countries, where energy prices have skyrocketed and thus hit average folks very hard. Thousands of small and medium-sized business are closing or facing the threat thereof, while in Russia the world’s most well-known fast food franchise successfully reopened under a different brand and thus retained the jobs of those 62,000 people who are employed there. Politics aside, that’s an impressive achievement that most people in the US-led West probably didn’t think was possible due to how much they’ve been brainwashed about Russia over the past 100 days.

Another point to be made is that while the average Russian patriotically supports their civilization-state and especially its foreign policy in the face of the unprovoked military threats against it from US-led NATO, most aren’t so political as to boycott the reopening of a rebranded Western fast food restaurant like McDonald’s. That’s why “Vkusno i Tochka’s” symbolic opening on Russia Day was widely attended by many people who patronized its 15 locations across Europe’s most populous city. By contrast, many Westerners are trying to “cancel” everything connected to Russia in their countries.

This observation speaks to the pragmatic and peaceful nature of the Russian people who don’t believe in punishing other people or their companies for political reasons. To be sure, many feel betrayed by those brands abandoning their customers for purely political reasons connected to the pressure put upon them by their governments, but they don’t hold enough of a grudge not to visit these locations when they reopen like what just happened with the rebranded McDonald’s. It’s under the control of a Russian businessman now, but it’s practically the exact same company apart from its ownership.

The point in drawing attention to this is to dispel the US-led Western Mainstream Media’s (MSM) false portrayal of the Russian people as some kind of brainwashed zombies who are obsessed with political virtue signal due to how deeply indoctrinated they supposedly are by the Kremlin. The reality is that it’s actually the Western people that are brainwashed by their own governments, yet they’re unable to realize this because of how difficult it is for them to obtain reliable information from alternative sources after their authorities either censored Russian media or made it impossible for it to operate.

The pragmatism of the Russian people isn’t adversely influenced by their media’s support of the special operation in Ukraine unlike what the US-led Western MSM claims. It’s true that key influencers articulate a never-ending number of reasons for why their compatriots should stand in solidarity with their civilization-state during this pivotal moment in its history, but that hasn’t resulted in them wanting to politically boycott – let alone “cancel” – the rebranded reopening of the world’s most popular American fast food restaurant.

All of this is so symbolic because it was on full display during Russia Day, which celebrates their country’s Declaration of State Sovereignty from the erstwhile Soviet Union. It comprehensively discredits the US-led Western MSM’s narrative about Russia and its people, who remain open-minded and non-biased towards their geopolitical opponents’ people and companies despite those two’s governments attempting to punish them for purely political reasons. The takeaway is that it’s the West, not Russia, that’s immorally playing politics by trying to “cancel” people, companies, and even entire cultures.


TOPICS: Society
KEYWORDS: mcdonalds; moscow; rename; russia
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There's A War Going On?

Kyiv Enjoys Its Freedom! Ukrainians Flock To Beaches In And Soak Up The Sun On The Banks Of The Dnieper....Enjoyed 34 Celsius Heat

1 posted on 06/12/2022 6:32:06 AM PDT by blam
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To: blam
Maybe they should have done this.
2 posted on 06/12/2022 6:35:22 AM PDT by OttawaFreeper ("The Gardens was founded by men-sportsmen-who fought for their country" Conn Smythe, 1966 )
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To: blam

Looks like an uncooked patty and two fries. On the ruble menu?


3 posted on 06/12/2022 6:39:00 AM PDT by Libloather (Why do climate change hoax deniers live in mansions on the beach?)
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To: blam

Is that an Up Yours in Russian at the top ,LOL


4 posted on 06/12/2022 6:44:47 AM PDT by butlerweave
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To: blam

Well, at least they don’t have to use that Chernobyl meat, anymore.

I wouldn’t want to eat a hamburger that registered on a Geiger counter.


5 posted on 06/12/2022 6:45:44 AM PDT by Empire_of_Liberty
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To: Empire_of_Liberty

𝘐 𝘸𝘰𝘶𝘭𝘥𝘯’𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘦𝘢𝘵 𝘢 𝘩𝘢𝘮𝘣𝘶𝘳𝘨𝘦𝘳 𝘵𝘩𝘢𝘵 𝘳𝘦𝘨𝘪𝘴𝘵𝘦𝘳𝘦𝘥 𝘰𝘯 𝘢 𝘎𝘦𝘪𝘨𝘦𝘳 𝘤𝘰𝘶𝘯𝘵𝘦𝘳.

Quit being so dramatic, it’s only 3.6 Roentgen, which the local party official tells me is the equivalent of a chest x-ray.


6 posted on 06/12/2022 6:50:22 AM PDT by Antihero101607
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To: blam
The notion that Russian people would boycott a popular fast food restaurant for any reason is just dumb, and a good example of just how distorted Western "values" have become.
7 posted on 06/12/2022 6:51:05 AM PDT by mac_truck (aide toi et dieu t'aidera )
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To: Antihero101607

So, the Happy Meal comes with a free chest x-ray?

I’ll take the plastic dinosaur.


8 posted on 06/12/2022 6:52:05 AM PDT by Empire_of_Liberty
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To: blam

Should have changed it to Micky Zs.

At least the hamburgers aint fake woke soy and the hamburgers buns half sawdust.

MacDonalds is the worst sh#t anyone can eat for a price only the stupid Californians would pay for.


9 posted on 06/12/2022 7:15:57 AM PDT by crz
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To: blam

If I was Putin I would ban anything that even looks like a McDonald’s. That stuff will kill you.


10 posted on 06/12/2022 7:22:26 AM PDT by McGruff (Don't underestimate Joe's ability to f*** things up - Barack Obama)
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To: crz
We have a whole chain of these in Detroit. That just might work.


11 posted on 06/12/2022 7:35:50 AM PDT by Larry Lucido (Donate! Don't just post clickbait!)
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To: crz

“At least the hamburgers aint fake woke soy and the hamburgers buns half sawdust.”

Very true - once the Ukraine supporters in our government finish off the consumption of meat in the West, one will have to travel to non-Western countries, like Russia, if they want to taste meat again.

But don’t worry, the soy products (with 25 other ingredients) will taste fine, when you’re hungry enough that is.


12 posted on 06/12/2022 7:38:12 AM PDT by BobL (My hatred of Necons/Globalists exceeds my love of Ukraine or any other country, other than the US)
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To: blam

Personally, I think it’s great that I’ll be able to get a shot of vodka with my Big Vlad Meal.

“Da, comrade, please Biggie-Size that.”


13 posted on 06/12/2022 7:46:11 AM PDT by moovova
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To: blam

Interesting name. “Vkusno” means “tasty” and “Tochka” means “dot,” also a period at the end of a sentence.


14 posted on 06/12/2022 7:46:18 AM PDT by Fiji Hill
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To: BobL
I wonder if the Josserands are still exporting cattle to the Black Sea area?

If so, then the meat that would be consumed at Micky Zs might be from Texas feed lots.

What a Effn joke this whole thing is.

And the stupidity on this forum proves how gullible people are.

15 posted on 06/12/2022 7:52:32 AM PDT by crz
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To: Empire_of_Liberty
"I wouldn’t want to eat a hamburger that registered on a Geiger counter."

That's because the secret ingredient in the Secret Sauce is Polonium 210.


16 posted on 06/12/2022 8:07:33 AM PDT by PLMerite ("They say that we were Cold Warriors. Yes, and a bloody good show, too." - Robert Conquest )
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To: Fiji Hill

They said “just tasty”. I think a better translation would be “tasty, Period.” Sometimes the idiom suffers in translation.

CC


17 posted on 06/12/2022 8:31:57 AM PDT by Celtic Conservative (My cats are more amusing than 200 channels worth of TV.)
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To: blam

Excellent opportunity for the Russian business owner.

McDonald's has only been established there for over 30 years.
And, it was 850 stores.

D'oh! Stupid cucks.


18 posted on 06/12/2022 8:35:55 AM PDT by Tommy Revolts
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To: Fiji Hill
“Tochka” is also the name of the SS-21 missile.


19 posted on 06/12/2022 8:47:03 AM PDT by BeauBo
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To: blam

Laughing here. The Russians got the restaurants, the menu, the employees and the customers of over 800 former McDonald’s in Russia and the businesses continue thriving with satisfied Russian customers.

Boy, McDonald’s really showed them by walking away !

If the Golden Arches geniuses keep making brilliant decisions like that they will be history in no time.

No woke...just fast food ! What a concept !


20 posted on 06/12/2022 9:08:56 AM PDT by Gnome1949
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