“Unlike most mundane shopping situations that are performed automatically and without any excitement, a visit to IKEA creates the feeling of a celebration of the new god of domesticity in the era of mass consumption. IKEA attracts both poor students and relatively wealthy office managers. Both groups are young but despite different incomes, they are urban, open and liberal in their worldviews, and this sets them apart from the rest of the population.
So instead of merely providing a rational consumption choice during harsh economic times, IKEA has become a resonant symbol of identity for people who live in Russian cities. In a situation where Europe has increasingly distanced itself from Russian citizens, IKEA gives them a chance to recreate an illusion of distant but desirable loci in the space of their private homes. We believe there’s a lesson to learn here.” - Liubava Shatokhina
https://medium.com/the-morrow/why-does-ikea-thrive-in-russia-8fda0502fbc2
Great idea, this Ikea, but the stuff falls apart quicker than my hairdo on a humid day.
Howevah, I LOVE going through the 365, 545, 735, 1215 sf ‘home space’
Wow.
Praying for people in both countries.
Leftist clubhouse. Do not enter.
I’ve watched quite a few of her videos over the last couple of years… Her and a couple of others.