[KarlInOhio]

As there have gotten to be more and more bowl games I find myself caring less and less about each one. Add to that the sponsors taking over the naming so that any tradition in the game is destroyed. Other than the players, does anyone really care about the San Diego County Credit Union Bowl being cancelled yesterday? (Although if I were a member of a cooperative like a credit union I would be closing my accounts for wasting money on a bowl game.)

Maybe I'm just an old grouch, but I yearn for the days of the big four bowl games on New Year's and needing a second TV because the Sugar and Cotton Bowls were at the same time.

[Dilbert San Diego]

Agree. It’s hard to keep up with the ever changing sponsorship names.

Just locally here in San Diego, people in casual conversation just call it the Holiday Bowl, as opposed to referring to it by the full formal corporate sponsorship name. I wonder if other people in other places do the same.

And if so, it makes one wonder if the sponsorship really pays off for the companies which slap their name on these games.