[Dilbert San Diego]

Agree. It’s hard to keep up with the ever changing sponsorship names.

Just locally here in San Diego, people in casual conversation just call it the Holiday Bowl, as opposed to referring to it by the full formal corporate sponsorship name. I wonder if other people in other places do the same.

And if so, it makes one wonder if the sponsorship really pays off for the companies which slap their name on these games.

[OKSooner]

Not generally speaking, one wouldn't think so at all. A good example might be "The Bowl Game Formerly Known As The Peach Bowl", which seemed to consistently be a fun second-tier bowl game where a good game was presented and a good time was usually had by all, except for the losing team of course.

The year after it was taken over (bought out) and renamed in a self-serving manner, the game announcers who had been doing the game for years before came to the game wearing peach-colored ties.

All just in good fun, mind you. :)

[chajin]

Agree. It’s hard to keep up with the ever changing sponsorship names.

I thought the Wasabi Bowl was pretty hot myself

[DennisR]

It was and always will be “The Rose Bowl,” the granddaddy of them all.