When they made it illegal to keep or store open or go to a store, that stopped being an open competitive market.
Amazon’s propaganda arm, the Washington Post and associated propaganda outlets for tech companies that benefitted infinitely due to the shut downs etc...worked tirelessly to instill the fear and get the policies enacted that benefit their own companies.
Online retail sales figures are actually lower in 2021 than in 2020. I think online retailers are hitting a ceiling in terms of their appeal and their ability to serve customers.