Stopped right there. From this point I knew it was a waste of time to read any further.
You have made an EXCELLENT observation.
So how is what Facebook does any different than (for example) building a factory and paying people to build machines?
Being in business is all about making trades. Everyone trying to buy low, and sell high.
In his article the writer has failed at the task of explaining why Faecesbook is B A D. And I believe FaecesBook is VERY bad.