This guy runs a $100 million sales company. He did not fall of the turnup truck in front of NYT HQ and decide to give an interview.
This was a calculated move to reposition his brand and make it more palatable to Wall Street corporatists who can fund the growth of his company.
We saw this movie before with Chick-Fil-A. Going woke hasn’t hurt them and I don’t expect it will do much to black rifle because most people are just not paying attention.
There's a difference. Chick-Fil-A is good food. At a good price and excellent service.
I've not had Black Rifle, but others have said it's not all that.
I think there's a bit of a difference between the two companies. Chick-Fil-A was always a chicken sandwich company first. The cultural stuff was nice, but that wasn't what sold their product. What sold the product was that it was just much, much better than most of their competition in terms of taste. So...people keep going back for the chicken, not the politics. Even some leftists go their for that same reason.
Black Rifle's entire branding was based on conservatism. The coffee itself isn't particularly special. So if that conservative branding gets destroyed, all of the customers attracted by that branding no longer have a reason to put forth the effort to order from them. They'll just buy it in the store like they did before without regard to politics.
We saw this movie before with Chick-Fil-A. Going woke hasn’t hurt them and I don’t expect it will do much to black rifle because most people are just not paying attention.
And yet.....
Notre Dame to open Chick-fil-A on campus despite student, staff protest of company values
It has hurt them as far as I'm concerned. I used to eat there occasionally, now I avoid Chick Fil-A like I do the AIDS virus.
Gun YouTuber Johnny B was saying something along similar lines regarding the owner of the company running it that way.
Personally, I don’t buy the stuff, I quickly grew tired of Matt Best and the whole bro vet schtick; I tend to keep my service mostly to myself.