S&W should have an ammo brand in their company.
If they did that they’d take in a billion every year.
S&W has ventured into the ammo field in the past. And long guns. It never seems to work out when they stray from handguns.
Heck, in the Depression they even made toilet flush valves.
Exactly! And it would make them big profits. Establishing an ammo line would not require a massive capital investment either. A shortage of ammo affects demand for their products too.