It sounds like they are trying to maximize propaganda dollars (aka gaslighting efforts) by determining which form of media manipulation works best on the proles.
Then they can pitch that info to .gov which can use it to create PSAs (public service announcements) which will flood the airwaves.
This is _nasty_ stuff, a perfect project for North Korea.
“Remember to do your duty, citizen because......”
They are treating humans like farm animals, to be herded with the latest and greatest agricultural techniques.
Yep..
there is a reason that God calls us sheep in the Word.
And some are more equal than others.