As I read through the different “messages”, I began to question why they needed the study because all of these have already worked for people to not just wear the masks, but harass those who don’t believe in the science of them, or can’t wear them, or choose not to, or who may have already had the virus and have antibodies and don’t need the mask. Same psyops. It worked well in Germany and other places in the past. There is nothing new under the sun.
It sounds like they are trying to maximize propaganda dollars (aka gaslighting efforts) by determining which form of media manipulation works best on the proles.
Then they can pitch that info to .gov which can use it to create PSAs (public service announcements) which will flood the airwaves.
This is _nasty_ stuff, a perfect project for North Korea.
“Remember to do your duty, citizen because......”
They are treating humans like farm animals, to be herded with the latest and greatest agricultural techniques.