Sometimes it takes a great player to electrify a sport.
Bobby Orr in the 1970s was that type of player
https://www.youtube.com/watch?v=acddnmmN8Js
At the time, the Boston Bruins were the toast of the town became top game in town. It was bigger than the Red Sox, Patriots and Celtics.
We Rangers fans had Brad Park...but he was no Bobby Orr. Electrifying is the right term to use for him.