Facebook, bringing people together since 2004Posted on 02/03/2020 7:24:13 AM PST by NOBO2012
If you watched the Super Bowl for the commercials you wasted 4 hours of your life. Unless you’re a Millennial as that’s who they were made for and - I’d speculate – by. Since advertising, like bond trading, is notorious for being a young man’s (generic usage, no complaints please) game I think it’s safe to assume that most of yesterday’s ads were conceptualized and written by members of the millennial demographic. And if they are our future, gird your loins for a tedious ride. The $5.6 million for a 30 second spots were mediocre at best and dreadful at worst.
We were presented with a panoply of post-modern themes: technology idolatry, pop culture idolatry, gender neutrality/bending, diversity and, of course, climate concern.
Thus we got Google’s maudlin portrayal of a man remembering his dead wife with all his Google assisted memories, the magic of technology assisted self-parking cars (Hyundai) and Ellen DeGeneres and her partner - the other wife in the couple - Portia de Rossi, imagining what life was like before Alexa. Oh, and Facebook showing us how they can bring us all together with their Groups feature. Brought to you by the people who invented “unfriending.” Facebook is more than instrumental in assisting people in tearing the thin fabric of civility apart via internet “conversations” than Donald Trump.
Facebook, bringing people together since 2004
Nearly every ad included either some pop culture reference and/or persona. From Boomers Sam Elliot (Doritos) and Martin Scorsese (Coke) to Gen Xers Naomi Rider (Sqarespace),
Jimmy Fallon (Michelob Ultra) and Molly Ringwald - for some reason hawking Avocados from Mexico on a surreal Shopping Channel.
The rest featured Millennials who I gratefully don’t know.
There was T-Mobile showcasing Anthony Anderson (?) and his mama demonstrating how well their 5G network works – even when mama goes clubbing!
Rocket Mortgage revealing that superhero Jason Moama(?) aka Aquaman is in reality more like Jethro Tull’s Aqualung.
Disturbing.
The Millennial half of the Doritos commercial was Lil Nas X who challenged Sam Eliott to some sort of old west dance-off.
Probably would have been funnier if I had even a fleeting hint of who Lil Nas is or his song Old Town Road. Even though they threw in the old Cowboy for good measure I’m clearly not their target audience.
Then there was the save-the-planet-by buying-an-electric-car theme: Audi used some star from Game of Thrones singing music from Frozen to promote theirs, Toyota Highlander showcased Cobie Smulders (?) rescuing people in trouble from a variety of stereotypical movie disaster scenarios. My favorite though had to be GM’s gutsy push for reintroducing a nameplate I thought had been deep-sixed forever: Hummer. Because nothing says “saving the planet” like a big-assed all-terrain vehicle turned electric.
In the “diversity” category Budweiser takes first prize, presenting themselves as the “Stereotype Smasher.” How brave of them.
And back to the gender-bending: Sabra entertains us with a couple of drag queens - Kim Chi and Miz Cracker- hawking their hummus dip. Makes me go hmmmmm but sure doesn’t make me hungry.
Lord, what a mess. I give the prize to Michaelob’s Ultra Pure Gold commercial “6 for 6-pack” ad. By promising “to help” transform 6 feet of farmland into “organic” for every 6-pack they sell they’ve managed to cram more BS and double-talk about caring for the planet and giving back - without you actually having to do anything other than buy their product - than anyone else in a minute spot.
There were plenty of other un-smart ads as well, including Snickers fixing the world by dropping a giant snickers into a giant hole – it could have worked, but it didn’t, Mr. Peanut’s funeral, Walmart’s delivery program…groaners all.
I did sort of enjoy the Bill Murray Jeep ad but it wasn’t great either.
Miss by an inch, miss by a mile.
So here’s to you liberalism: you’ve managed to replace comedy with farce and slap-stick, satire with ridicule, irony with cynicism and creativity with sequels and spin-offs. I fear I’m not woke enough to appreciate your ongoing contributions to culture.
If you still want to waste your time you can watch most of the SB commercials here.
Posted from: MOTUS A.D.
My impression of the ads was that, of the ones that piqued my interest...they never finished them off correctly, and by the time the commercial ended, I was unenthusiastic about the commercial.
There weren’t any really great ones.
On the Google ad, I thought at the end of the ad when they simply had a white page with the Google icon and “Google” under it, they should have had a fade in that said:
“We’re not spying on you” followed by a short pause, then complete it to say:
“We’re not spying on you now.”
I admit I was a little shocked at the pole dancing thing. I was watching it distractedly, then suddenly realized “That is a pole dance. This is new. The Super Bowl is featuring Pole Dancing.”
I admit that it caught me off guard.
I didn’t like it. (I am no fan of Jennifer Lopez at all, and that made it even more un-likable for me)
The younger woman Shakira was more interesting musically (and visually) but not by much.
Both of them looked like they were simply finding ways to show their crotch as the point of their shows to the point I found it off-putting.
I miss the Clydesdales.
“Superbowl ads are not cheap. Who would have paid beaucoup bucks for that piece of garbage?”
I kept thinking, are any of these insipid multimillion dollar ads going to bring the companies any additional sales?
That would explain the trend.
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