I don’t think this started before Trump was elected. In fact, I saw an article a couple of years ago describing the scene at the Trump/Pence election headquarters on election night, and the author described George Conway joyfully bawling his eyes out as he made the rounds telling everyone what a great, historic moment it was.
What I DO remember, is blurbs about how he and Kellyanne were at some party and both were slamming Trump, prior to his election and then, again just before the Inauguration.
Yeah G Conway looks like an azzh**le without uttering a word...poor woman....