[Sarcasm Factory]

Following business fads is one of my little hobbies. I've long subscribed to a variety of business publications such as Businessweek and Forbes. For whatever it's worth, I'm getting the strong feeling that the potential of the superficially substantial food-delivery niche is inherently limited. The few nominal winners of a vicious market war will still suffer from the unavoidably tight margins of the restaurant industry and increasingly frustrated customers who resent high fees and shady referral practices. IMHO, it's frankly another display of the madness that can afflict venture capitalists, angel investors, and institutional managers in search of attractive yields for their retirement funds.

Meh. If you want free advice that's worth every penny you paid for it, stay away from food-delivery companies unless you're comfortable with high-risk stock trading. Don't say you haven't been warned.

P.S. Oh, right — feel free to take advantage while you can of the loss-leader deals offered by these companies. Just make sure to use a temporary, easily closed credit-card number to avoid inexplicable difficulties with cancelling your subscriptions. ^^;

[Responsibility2nd]

Speaking of Business fads...

WHO? Who in their right mind ever thought the country needed or even wanted Cupcake Shops?

And Food Trucks? Sure. Spend $50,000 for a truck so you can sell ten dollar plates to people who want to stand outside in the heat and eat their lunch?