The Donald carried the Trump campaign when it came to memes and digital.
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The Russians conspired to keep DJT et al in the dark as to this newfangled digital and social media stuff. Yeah, that’s the ticket. It was unfair! We were robbed!
Inexperience?
i.e. it was all dumb luck.
One example of this is the advent of what later was termed "Alt-Right" in places within the digisphere that were yet to make their mark on popular politics, hence were dismissed by political professionals as fringe and irrelevant. Hillary's online presence was, by contrast, cloying, propaganda-heavy, and about twenty years out of date in format, a plodding ox trying to keep up with race horses. Central to this is the myth outside of serious technical professionals that such media were the sole property of young enthusiasts who do not vote. That may have been the case at one time but is demonstrably no longer. When old goats such as myself find ourselves posting Pepe pictures to one another, something has changed.
Key to Trump's victory, however, does not lie in technical virtuosity, it lies in the very conventional campaign that Trump conducted with such fervor. A standing-room rally will not beat a slick Facebook presence, but a hundred of them certainly will. Hillary's team was not a collection of slick young hipsters, but of self-absorbed enthusiasts that were furiously hostile to outsiders and fatally unaware of either the character or the strength of the opposition. That's fine in a fanatic supporter, pure death in a supposedly professional campaign staff. Hillary lost because they couldn't help her and she wouldn't have let them if they could.
Many years ago, my uber-liberal nephew thought it would be funny to submit my very private email address (the one for friends and family) to the Obama fundraising team. I guess, this was during the 2008 campaign?
After he won, I never took my name off the list or marked them as SPAM, for fear I would be targeted by the IRS, or worse.
All through the 2016 campaign, I probably got 4-6 emails PER DAY asking for money. They came from EVERYONE on the left... Hillary, Bill, Chelsea, Robbie Mook, Obama, Michelle, Joe & Jill Biden...... and on and on. I NEVER ONCE answered ANY of their emails. The fact that they continued to send them helped convince me: They didn’t really manage their email list.
I’m on Facebook fairly frequently. To be honest, I don’t know that I even remember seeing any Trump ads on there. But, I do sort of recall seeing his big smile, all the time. I guess that’s where it was. Trump, and his BIG HAPPY SMILE... as opposed to the frumpy-looking witch.
LOL.... I think that alone would have changed my vote, sub-consciously.... if I’d needed changing. ( I never did).
Now that Trump has won, I have marked all the lib emails as SPAM! I’m thankful to not have to see that crap anymore. And, it warms my heart to think OUR SIDE used technology BETTER than the other side. I was always convince that Obama was killing us with technology during BOTH of his elections. Our old fossils didn’t have the first clue about how to use it.
So, if I did not use Facebook, does that mean I did not vote for Trump?
Nonsense. I'm on FB and Twitter a fair bit, and his Twitter presence was his tremendous ace-in-the-hole. FB was helpful for the meme-sharing, but the left can't meme, so that was an easy win.