"Have you ever noticed how no one is smiling in the Louis Vuitton print ads (go ahead and Google it)? That’s code for inaccessible and a level of unattainability that is part of the exclusive nature of luxury. There are ways of placing powerful emotional and sub-conscious codes that trigger the desire for your brand.
Using JLo and Uma probably doesn't hurt either.
Thanks for the post!!
Great article! My Inner Retailer LOVES this kind of stuff.
Yeah, I NEVER made it to ‘luxury brand’ heights, BUT - I got a LOT of people to part with their hard earned dollars during the 18 years I was in Retail. (It was fun! It was a game!)
D&G must be sending FLOTUS Melania enough flowers to fill EVERY table in The White House these days! What an AMAZING opportunity for them to have her favor their clothing! And even I, who rarely carries a purse, LUSTS for those cute handbags she carries!
Another thought: Why weren’t they writing articles like THIS for the past DECADE? Could it be that Happy Days ARE Here Again? With Melania on board, LUXE is the New Normal? Sure beats eating kale salads, which is all FLOTUS Mooch had to offer, LOL!
for later....
2. Rolex is a good watch overall, but mediocre by Swiss standards and yet it is pretty much the only watch to retain any value after purchase thanks to marketing.
3. Tesla. Thanks to marketing and government rebates.
4. Diamonds. DeBeers is the ultimate marketing machine.