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The fun starts once the antenna is up and you have to figure out how to get your (smart) TV to search for channels and then decide which to keep and which to delete! I deleted all shopping/foreign language/fraud bible thumper channels from mine and went from 76 channels down to about 22 that were usable.
Beyond that finding all the different types of content available on one's Roku device and figuring out which ones to install and keep vs. which to remove is really a personal choice.
I have Netflix, Amazon Video, Crackle, Vudu, Fox News (clips only, not a full streaming service) Fox Business (same as Fox News), Smithsonian, BBC, Google Play Movies & TV (Pay), USA Network, ABC TV, NBC TV, CBS TV and Pluto.
Most lower-speed Internet Services come with some form of "entry level digital TV" service included, that's true for Comcast here in the Chicago area. So adding the ABC, NBC, CBS "channels" to my Roku and being able to stream that content was included in my internet access fee. Added bonus: much of the content that the three major networks put out is available online to watch at ones own leisure, so you're not limited to when a show is on over-the-air tv.
There are more advanced "pay for" services that would include the ability to "DVR" a show from one's Roku to a service or to a PC, those can be complex to setup so I'll cover those at another time.