Foolish writer from the big tent.
Forbes joins the Control-LEFT media gaggle.
The ‘Big Five’ personality profile, according to Cambridge Analytica’s web site, includes Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism – or OCEAN. Analyzing these five characteristics gives Cambridge Analytica’s customers the ability to perform ‘behavioral microtargeting’ – the holy grail of personalized marketing, going well beyond the clumsy demographics approach familiar to all marketers.