It's Ikea and the ad was kinda gay.
(I thought the bike itself was cool.)
I want to know more about the 2 speed automatic transmission.
Essentially you peddle with the same load and there are ininite gears that automatically go up and down depending upon what load the bike is carrying and the terrain. High Low are the two “speeds” you control; are you on the highway or in a hilly area?
.
These were insanely expensive at one point in time (> $1,000) just for the transmission. For this in a $400 bike is incredibly impressive.