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Battle of the Hats
Scott Adams' Blog ^ | January 24, 2017 | Scott Adams

Posted on 01/24/2017 8:42:24 PM PST by 2ndDivisionVet

When Donald Trump ran for president he put his clear, simple message on the front of bright red hats. The message was perfect. The choice of a hat instead of a t-shirt or other garment was perfect. The color red was perfect for his message – bold, sexy, and important. The hats were a master class in branding and influence. Political historians will be referring to Trump’s hats for ages.

Compare that to the Million Woman March. They chose pink because – I assume – it is a bit of an ironic color for women who are fighting for their rights. Women are “owning” pink to rob it of its power to brand them as the so-called weaker sex. At least that’s why I assume they picked pink.

We’ve seen that kind of ownership-gambit work before. African-Americans successfully took over the N-word and robbed it of its historical power. Gays successfully turned the chant “We’re here, we’re queer. Get over it” into ownership of the Q-word.

We also saw Trump use a version of this ownership-gambit during the campaign. The media accused him of being a whiner and he responded by saying he was the loudest voice for change. Trump owned the accusation and weaponized it.

So we know this idea of embracing the insult and flipping it into a positive – or at least a neutral – is good persuasion. It works quite often. But let me tell about you one of the rare cases where you should NOT use that persuasion technique.

Don’t use it to own pink....

(Excerpt) Read more at blog.dilbert.com ...


TOPICS: Chit/Chat; Politics
KEYWORDS: branding; maga; pink; trump

1 posted on 01/24/2017 8:42:24 PM PST by 2ndDivisionVet
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To: 2ndDivisionVet

Everyone read the whole thing. It’s terrific!


2 posted on 01/24/2017 9:02:18 PM PST by JennysCool
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To: 2ndDivisionVet

The womyn who demand to be treated without regard to their sex or body parts define their appearance by dressing up like body parts.


3 posted on 01/24/2017 9:04:37 PM PST by bigbob (We have better coverage than Verizon - Can You Hear Us Now?)
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To: 2ndDivisionVet

4 posted on 01/24/2017 9:11:05 PM PST by Dr. Sivana (There is no salvation in politics.)
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To: bigbob

They also demand equality with men at the same time that they shine to obtain exceptional treatment. WTF, over? Seriously, I know that guys and gals minds work differently, but where is there a shred of logic there?


5 posted on 01/24/2017 9:12:04 PM PST by Ancesthntr ("The right to buy weapons the right to be free." A. E. van Vogt)
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To: Ancesthntr; bigbob

whine, not shine.


6 posted on 01/24/2017 9:13:11 PM PST by Ancesthntr ("The right to buy weapons the right to be free." A. E. van Vogt)
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To: 2ndDivisionVet

There was a time when pink was associated with Communist. I got a laugh with I found out that Harry Reid’s nickname was Pinky. As far as I am concerned these women’s libbers are Pinko’s trying to create a Communist group think because they are womXn (their new name for women).


7 posted on 01/24/2017 9:38:01 PM PST by jonrick46 (The Left has a mental illness: A totalitarian psyche.)
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To: 2ndDivisionVet
Compare that to the Million Woman March. They chose pink because – I assume – it is a bit of an ironic color for women who are fighting for their rights. Women are “owning” pink to rob it of its power to brand them as the so-called weaker sex. At least that’s why I assume they picked pink.

Pink...because they're all pink on the inside. Remember what their hats were meant to resemble.

8 posted on 01/24/2017 10:23:03 PM PST by AlaskaErik (I served and protected my country for 31 years. Progressives spent that time trying to destroy it.)
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To: AlaskaErik
Need TRumpsters to respond with the same style hats in black

With the logo

Trump is Batman


9 posted on 01/25/2017 12:24:46 AM PST by spokeshave (In the Thatch Weave,..Trump's Wing Man is Truth)
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To: 2ndDivisionVet; Travis McGee
The power of the color red and the choice of a hat, especially a ball cap worn by Americans across all groups, was a stroke of genius. The hats could be seen at all gatherings supporting Trump. People wore red ball caps with MAGA or 45 or just plain red to show overt or subtle support for Trump.

Until this election, I was unhappy about the media's flip of the colors associated with Dems and Republicans,which I believe was an in-your-face swipe at conservatives by the MSM. I am old enough to be aware of the many correlations of the color red with communism. There are many references to red in literature etc meaning totalitarian. Young people have no such feelings about the color. I decided this election to embrace the color red for Republicans. True red is always the same color but there are hundreds of shades of blue, making blue less effective as a brand.

This article explains how red is a powerful color, while pink is a calming color. Excellent article!

10 posted on 01/25/2017 5:33:09 AM PST by Freee-dame (Drain the swamp!)
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To: Freee-dame

I still remember “the Reds” meaning the Communists, but I guess now we’re stuck with it, so we should embrace it, as in

“red-blooded American.”


11 posted on 01/25/2017 5:42:06 AM PST by Travis McGee (EnemiesForeignAndDomestic.com)
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To: Ancesthntr

This is grievance politics. A bunch of progressive feminazis wanting special protection status from toxic masculinity.

From the looks of most of them they are already safe from male attention. Especially with the ever fashionable vajayjay hat. LOL!


12 posted on 01/25/2017 8:37:13 AM PST by Georgia Girl 2 (The only purpose of a pistol is to fight your way back to the rifle you should never have dropped)
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