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Trump or Clinton? Why CafePress' sales might be the most accurate presidential poll
The Louisville Business Journal ^ | September 2, 2016 | Baylee Pulliam

Posted on 09/02/2016 9:56:39 PM PDT by 2ndDivisionVet

Which presidential candidate is leading in the polls — Hillary Clinton or Donald Trump?

That depends on what poll you're looking at, and some of them are likely more accurate than others. But while most rely on simply asking people which candidate they prefer, CafePress Inc. CEO Fred Durham says it might be better to look at people who vote with their dollar.

"That's the energized vote bank that's going to show up on Election Day," he said. "That's the most passionate part of the population."

The Louisville-based internet retailer sells loads of political gear on its website, and keeps track of which candidate's stuff is selling more. It's sort of like a poll, but Durham said the numbers are more accurate. Not everyone who responds to a traditional poll will actually vote on Election Day, but CafePress customers probably will.

"They're all going to the polls," he said. "You buy stuff, you're actually going to vote."

Plus, it takes a certain amount of passion to make someone willing to brand themselves with their political ideology — and those ideologies are well, let's just say bold. Go to the politics section of CafePress' online store, and you'll see everything from far left, to far right, to fed up with all of it.

Most of that is actually designed by users — another reason Durham said the retailer's polls are so accurate. And it's probably why the company's been able to predict the outcome of every presidential election since it was founded in 1999.

Some gear sold by CafePress is for candidates (" Hillary for President") and some are against (" Hillary for Prison"), which Durham said gives the company even more insight into what people will do at the polls.

For example, the company can tell if you're backing republican nominee Donald Trump because you genuinely like him, or just because you don't like Democratic Party nominee Hillary Clinton. And vice versa, of course.

"You get a sense of not only how people vote, but why," he said.

And since they have such a wide customer base, the sales figures are a pretty good cross-section of voters — "we are America," he said.

As for the outcome of this election, we'll find out for sure come November. But if we follow CafePress' sales so far this year, Trump is winning by a little more than 20 percent.

So far this year, Clinton-bashing merchandise sales have been a whopping 814.88 percent higher than that for anti-Trump merchandise.


TOPICS: Business/Economy; Chit/Chat; Politics
KEYWORDS: 2016; cafepress; hillary; trump
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To: Fungi
How can anyone support this pathological lying demon incarnate name Hildabeast? How?

Some people just want to watch the world burn...

21 posted on 09/03/2016 12:43:19 AM PDT by Zeppo ("Happy Pony is on - and I'm NOT missing Happy Pony")
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To: Fungi

I have several acquaintances who are staunch Hillary bots. They are notoriously deluded people who are absolutely convinced of their moral, spiritual and intellectual superiority. They are, to a soul, deeply ignorant bigots who will fight viciously to assert their beliefs and self interests.
Most curiously these Hillary bumpkins consider themselves moral relativists but are in fact quite the opposite. That is, they deny the legitimacy of Christian orthodoxy with bromides about all truth being relative, but not their own personal truth which they hold to be inviolate.
These people want the trappings of intellectual superiority but steadfastly refuse to educate themselves about anything. They earnestly believe they already know the absolute truth about everything without needing to study or research. Their source is, of course, the words and wisdom of their gurus.
The people I am describing have assumed a place in society that grants them carte blanch to live out their fantasies. They are liberals and that alone grants them immunity from any intellectual or moral evaluation.
A thing is true because those they slavishly parrot say it is true. Their high priests are Obama and Hillary, both disturbingly perverse elitists of the first magnitude.


22 posted on 09/03/2016 1:49:59 AM PDT by Louis Foxwell (Stop the Left and save the world.)
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To: 2ndDivisionVet

This article is a classic case of bad journalism—burying the lead!

Some lead, too!


23 posted on 09/03/2016 3:04:01 AM PDT by cgbg (Warning: This post has not been fact-checked by the Democratic National Committee.)
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To: Fai Mao

“65% to 75% of Caucasian women under the age of about 45 are fools.”

A few days ago, a female FReeper said she’d almost give up her own right to vote if it would result in preventing the stupid women from voting. [paraphrased]


24 posted on 09/03/2016 3:32:42 AM PDT by MayflowerMadam
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To: Talisker

I would take that to mean that pro-Trump and pro-Clinton merchandise (stuff with positive messages about the candidates) up the difference.


25 posted on 09/03/2016 4:27:44 AM PDT by scrabblehack
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To: Louis Foxwell

A good summary of their attitude.
Their religion, really.


26 posted on 09/03/2016 4:57:48 AM PDT by Robert A Cook PE (I can only donate monthly, but socialists' ABBCNNBCBS continue to lie every day!)
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To: 2ndDivisionVet

People’s vote with their wallet is a more accurate indicator of voting intention than polls.

People can and do lie to pollsters but they never lie about a candidate on whom they bet.

I wouldn’t be surprised if it really turns out to be a Trump blowout.

No one really likes Hillary and in every poll since the summer, she has never broken 40%.

And now you have the FBI data dump that reminds people why they hate her in the first place.

The cumulative damage done to her campaign isn’t something you can turnaround in eight weeks.


27 posted on 09/03/2016 5:02:32 AM PDT by goldstategop ((In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever))
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To: Yaelle

>>BUT HOW COULD ANYONE EVER VOTE FOR HILLARY?

The like things as they are. Trump, Sanders, et al represent change.


28 posted on 09/03/2016 5:03:30 AM PDT by oblomov (We have passed the point where "law," properly speaking, has any further application. - C. Thomas)
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To: Talisker
So which is it - 20%, or 814.88%?

Exactly 20% more people like Trump better than they do Pickles.

And roughly 814.88% hate Pickles more than they do Trump.

Best election ever!

29 posted on 09/03/2016 5:11:47 AM PDT by Sirius Lee (If Trump loses, America dies)
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To: Sirius Lee

Call her #Pickled.


30 posted on 09/03/2016 5:25:05 AM PDT by grey_whiskers (The opinions are solely those of the author and are subject to change without notice.)
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To: 2ndDivisionVet

I bought my magnetic bumper stickers from this company.

Hillary for Prison 2016 and Trump 2016 with the Stars & Stripes

I get a lot of honks & thumbs-up and have never been given the finger...


31 posted on 09/03/2016 5:52:01 AM PDT by Geronimo (Voting for Hillary is the political equivalent of coprophagia...)
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To: Talisker

The way I read that is that the bashing is 814.44% higher against dems than the last presidential election and those likely to vote Trump are 20% more than Clinton.


32 posted on 09/03/2016 5:53:49 AM PDT by Lady Heron
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To: Louis Foxwell

Exceptional post. Thank you.


33 posted on 09/03/2016 8:06:36 PM PDT by Fungi (Mushrooms are fungi.)
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To: Talisker

In terms of items that say Trump for President vs Clinton for President Trump leads by 20%. In terms of Hillary sucks vs Trump sucks items the H stuff leads by 814%. Either way its good news for the Donald.


34 posted on 09/03/2016 8:25:38 PM PDT by xp38
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