Couple of theories, and these are JUST my theory: A: Rush wants some great guest hosts (Steyn) and some poor ones (Belling and Davis) - so that he keeps ratings up, but also to demonstrate by comparison that he's still way ahead. I wouldn't be surprised.
Another is that Davis has people call in during those pay per click programs and sign up with the RUSH promo, etc....thereby skewing that part of the metric.
And third, people may figure it's easier to get in with Davis so there may actually be more call attempts on his days than you might expect.
It's a very big and complex business model at this level.....
>> my theory: . . . Rush wants some great guest hosts (Steyn) and some poor ones (Belling and Davis) - so that he keeps ratings up, but also to demonstrate by comparison that he’s still way ahead <<
Not bad. Sorta like Goldilocks and the porridge that was not too hot, not too cold!
Anyway, I seem to recall an instance many years ago when Rush was “joking” about not wanting guest hosts who were so good that they’d show him up. Maybe not a joke? And maybe he eventually gained enough self-confidence that he wouldn’t feel threatened by somebody as terrific as Steyn?